Changepoint ANALYTICS

Find operational waste. Recover margin. Act on staffing, pricing, and performance.

John DeLay, founder of Changepoint Analytics

I’m John DeLay.

I find where independent clinics leak margin — staffing, no-shows, collections, pricing — and hand you a system your team can run. No software platform. No strategy deck.

Take the Margin Leak Check Book a free audit

Is this you?

Staffing is up and you still cannot say which sessions lose money.

You know the no-show rate. You don’t know which misses actually cost you.

Collections reports describe last month. They never say what to do next.

Two sites look equally busy. You cannot tell which one makes margin.

Protect marginyou can already measure
Staff with evidencenot last year’s template
Stop arguingabout the numbers

Take the 3-minute Leak Check Book a free Operations Audit


MSPH, BiostatisticsUniversity of Alabama at Birmingham
Health tech + CMSPrior auth, Medicare quality, claims, EHR
Regulated environmentsHIPAA, IRB, bank model validation
No data-team hireScoped to one staffing, pricing, or performance decision

Three ways to work

Answer — fast clarity on one question — Where is staffing capacity wasted? Why are collections slowing? Which locations or services underprice? One decision, plain-language recommendation, clear next step.

System — a tool that lasts — Repeatable workflows for capacity, pricing, margin, or performance so the same question doesn’t come back every month — owned by your team, not locked in a black box.

Engine — ongoing decision support — Recurring monitoring and optimization for staffing, pricing, or performance when the cost of delay compounds monthly — scoped continuity, not open-ended advisory.

See all services


How engagements work

Most relationships follow the same pattern:

  1. Margin Leak Check (optional, three minutes) — A self-serve readout of where pressure is concentrated. No email, no calendar.
  2. Free Operations Audit — A short, no-commitment look at the operating pressure, whether waste is findable, and whether the ROI path is real. We’ll tell you honestly whether we can help.
  3. Answer or scoping step — Fixed-price clarity on one decision — often the right first paid step after the audit.
  4. System or Engine — When the same decision repeats, we build a lightweight system or ongoing engine. You know the scope and cost before we start.

We’re not a large agency and we’re not pitching a six-figure transformation. Most engagements start small and expand only if the first project delivers.


Not sure yet? Start without a meeting.

The Leak Check is eight questions. You get a plain-language readout — Answer, System, Engine, or no engagement — and you can book the audit from there if it’s warranted.

Take the Margin Leak Check

Book a free Operations Audit